BUILDING AWARENESS FOR A NEW BRAND
The hype of the Christmas snow globe gin last year was REAL. You either got one, thought about getting one or know someone who had one. When Gravity drinks asked us to get onboard and help build their social presence, we were over the moon!
WHO
WHAT
Photography
Social Media
Influencer Engagement
WHY
The gin market is very saturated (pardon the pun!) with lots of incredible brands. We feel that this one though really stands out. They needed a killer social strategy to drive brand awareness and engagement.
Creating and building a presence on social media
Instagram was our main go to, as that’s where the target market hang out. We claimed all the handles on the other platforms, created a content strategy and engaged with everyone who we could find that loved Christmas and gin!
Combined with a killer PR strategy involving influencers and key media, social and PR worked together to ensure a total sell out of stock over the Christmas period, not once, but TWICE!
We’re excited to see what next Christmas brings for this awesomely innovative bottle.