Would it even be Christmas if you didn’t send a hamper filled with delicious delights to a family member or loved one?
To build brand awareness, but most importantly, to give a little to those in need, Tom Savano Cocktails launched a campaign raising funds for families without food this Christmas. Bringing together over 20 artisanal suppliers to create a not for profit hamper, we fundraised in aid of Trussel Trust – a charity that provides food banks, collaborating with some of the UK’s biggest supermarkets.
Creating campaigns that make a real difference for those who need it most is high on our agenda.
More about the campaign
We worked closely with the Tom Savano team to define the strategy for the campaign, and built a bank of imagery (including video and photography) to launch with. After that, we got the initial release out to press to spread the word, creating a template for other brands to use to promote their efforts too.
The content for the campaign consists of a hero video showcasing scenes of a couple embracing the spirit of Christmas after receiving their hamper, finishing with a final clink of 2 glasses. Alongside this, supporting imagery of a hero shot of each hamper, including the festive pooch add-on.
Find out more about Tom Savano below: