Launching a new brand is mega hard work. Especially if you want to establish a reputable, longterm brand. Snow Globe Gin, launched by the Gravity Drinks team, asked us to help launch their beautiful new Christmas themed gin liqueur on social media for Christmas 2020.
We got the basics nailed setting up the accounts and targeting the right audience. Next we set about creating a bank of imagery to use across the Snow Globe Gin social profiles, collaborating with our friends over at Still Moving.
Monitoring the metrics that matter, we don’t go for vanity, we look at the figures that matter such as reach (how many people see your content) and engagement rate (how much your content resonates with your audience. With an engagement rate of 26.91%, we’re pretty sure our audience loves us!
Working closely with the awesome Stephanie Cox PR on all press related activity, getting Snow Globe Gin into the hands of the right influencers has been a huge driving force in growing the brand. Resharing and engaging with the right influencers, and sharing coverage to showcase the love for the globe, has had a hugely positive effect on the brand, and the stock levels! With the brand looking at selling out before the festive period is over – quite the achievement!
Helping the coolest brands grow and flourish is what we live for at Hexe Digital. Especially if its a brand like Snow Globe that we can all taste and love too.
Check out their profiles below and give them a follow.