From April Fools idea to Gift of the Year
After coming up with an April Fool’s idea for Bottled Baking Co and sharing it on social, they were INUNDATED with requests from both stockists and customers requesting where they could purchase a bottle for their pooch.
So we thought it’d be rude not to launch it for real. We worked closely with them to develop the brand identity, logo and flavours (with the help of our Chief Barketeer!) Mere months later, they DOUBLED their total revenue, are nationally stocked in Fenwick and won GIFT OF THE YEAR in the pet category!
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Come up with an idea for April Fool’s Day.
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Doggy Baking Co - a doggy spin off of Bottled Baking co’s bottled baking mixes, aimed at dogs and their pawrents!
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The audience LOVED IT! Bottled Baking Co received lots of positive social sentiment and, we received a tonne of messages from customers and stockists asking where they could purchase it for their pets. So we made the idea come to life, developed the brand and added a new product range to Greg’s line up!
Fast forward just a few months and you can find the range in Fenwick stores across the UK, online direct from the website and WON the 2022 pet Gift of the Year! We also gained some high DA backlinks and traction with press too!
What sorted as a simple social idea, has now turned into a successful business venture.
THE REVIEW
“The team have helped us get a proper plan in place for our posts and taken most of the social admin away from us, allowing us to crack on with scaling the business! We’ve also totally refreshed our photography style and developed a strong catalogue of imagery to use online, in print and beyond.”
GREG FRASER
Founder of Bottled Baking Co