LAUNCHING A NEW RESTAURANT CONCEPT
JM Socials duo, Jay and Michael, were absolutely buzzing for the launch of their new restaurant in Cheltenham - BAO + BBQ. They needed some help to create a buzz so we created a killer event, getting some of Cheltenham’s most influential individuals to attend and shout about the evening.
WHO
WHAT
Event Management
PR
Social Media
Influencer Engagement
WHY
Creating a cool event that’s memorable and worthy of chatting about in the pub is so important. With restaurants reopening after COVID lockdown, the competition was fierce. We needed an event that was going to stand out, whilst still keeping safe and adhering to the pandemic restrictions in place.
Taiwanese steamed buns meets texan style BBQ
Launching a new restaurant can be challenging at the best of times. Throw a global pandemic into the mix, along with the hospitality industry being on its knees, crying out for support, and you’ve got a mammoth task ahead of you…
Luckily, restaurant aficionados, Jay and Michael were up to the challenge. Not only did they take the time to refurbish the JM Socials venues they already owned, they also invested in new offerings, bringing new cuisine to Cheltenham with the opening of Holee Clucker (Holee Cow’s sister venture) and BAO + BBQ, a delicious fusion of taiwanese and texan flavours.
We organised a launch event for them, inviting Cheltenham’s most respectable people to attend, and created lots of hype and excitement around the opening of Cheltenham’s coolest new restaurant.